18 Aug: How to use your unique character to market:
Town & Self
Every town / area or personal business has an integral character that is highly marketable and deserves to be promoted.
Just as not one person can be compared to another, so can no town or business.
Come to learn how to use your unique characteristics as a product and how to market your specific brand.
From various internet & online platforms to correspondence and mouth to mouth, we will teach you to stand your ground by combining your personal business with the area,
or that even your competition can develop and advertise your business. How to use your competition, respond to critique and keep your brand fresh.
Public speakers on subjects like:
Why this is important for you:
We look forward to seeing you and can not wait to collectively create money for an incredible town, deserving of their cut of the tourism industry.
The growth created by this increase will show in the turnover of every business in town. Let's give Kannaland the economy it deserves!
Limited space available, book in advantage:
Rooiberg Karoo Safaris
Acc no: 281281130
To secure your place, please send proof of payment
Use your name and surname as reference
Bookings: Pieter Pitout
082 492 5944
This delicious potjiekos (stew) made in two flavours, Saucy Coconut Chicken or Spicy Beef. Prepared in the kitchen, but served up in the veld, Chef Willem impresses yet again. Pot iron pots are very traditional and used by every culture in South Africa. What surprises is the difference in taste, ranging between subtle exploration of curries to sultry, and sometimes even sweet. These are often served up with pot-bread, different kinds of rice or putu pap (porridge stirred into a crumbly base and definitely extremely traditional in SA).
Here Chef Willem prepared a sumptuous chicken & pomegranate potjie, opposing a deep, rich beef stew with a little sting, served with various peppers, a side salad dish and white rice. The table was laid out by our Host, Ernest, using red accessories to compliment the deep red of these delightful little pots, a miniture single-serving dish.
With pics taken in the open air this winter, a veld outing turned into a stunning event, and we can not wait to serve this!
Snow on Towerkop (rough translation: Magic Mountain) is not such a regular occurrence, so we where grateful to be there on the day it happened. Only one of the highest peaks near Ladismith and one of the most unique landscape features known. The story is told in many variations but roughly explains that a witch flew into the peak and then, out of anger and surprise, struck the mountain with her broom, thus causing the cleft in the peak.
There is also the extremely interesting story of the first brave climber to make it to the top, leaving a sock as evidence, but in scorn had to prove himself by climbing it again, this time with a team to claim his fame. (Read more on weblink)
Also featured regularly in Langenhoven's (Afrikaans Poet) work, the mountain gained even more fame. Ladismith is surrounded by mountains and is the ideal visiting place for climbers, from beginner to advanced. However, do take into account that mountains are dangerous and this should be attempted with a guide on all occasions.
An interesting read and some more info on Ladismith's mountains: https://sites.google.com/site/towerkopinfo/contact
Photographer: Pieter Pitout (Jr)
Is that a face? just beneath Towerkop?
Just for fun, is there a face just beneath the summit of Towerkop? Perhaps imagination is running high here, but it sure looks like that!
You be the judge and comment your thoughts on the matter.
Is it only on the rare occasion that it snows that it looks like that? Is it the shadows and highlights that create this effect or is it just pure wishful thinking?
Interview with the photographer
Pieter Pitout (jr.) has no formal photography education and taught himself how to use a camera. His fascination with clouds stem from childhood and has not abated since then.
He is studying to be a helicopter pilot, so he literally has his head in the clouds on a regular basis, but took some time off from his studies to help with the opening of Rooiberg Safaris Lodge. On the farm he helps with everything from fixing quad-bikes to building, and of course, photography, because there's an unending demand for new photos. Even though photography is only a hobby to him, he seems not to fare so badly.
All photos where taken in a week on Rooiberg Safaris, and most from the Patio, which can be noticed in the mountain formations, some in which Towerkop is displayed, which is a National Landmark and can be seen in the stunning view from the Lodge.
When interviewed, these where his answers:
Q: "Why do you love clouds so much?"
A: "I don't know. Clouds are awesome."
Q: "What inspires you? What was your inspiration to take these marvellous pictures?"
A: "I love clouds."
Q: "Do you take other photos as well? What else fascinates you?"
A: "Yes. Everything."
Q: "Why do these photos differ so much from each other?"
A: "Because every cloud is unique."
Q: "Yes, but other photographers would not have had the same effects. Why do you get such an extreme variation in colour, composition and exposures?"
A: "They should play more. If you set the ISO on a hundred and you push up the shutter-speed very high, you get photos in which the colours are almost completely desaturated to almost black and white photos. Should you take the exact same photo on a very low shutter-speed, it creates these stunning colours, which is so moody and dark, with patches of dark grey to light blues and everything in between. Also, I like to focus manually, just to see what happens. The swallow photos in which the swallow was in focus is also cool, but just not as much as these. Besides, I wanted the clouds to be the thing people look at. Or if you put the Aperture and Shutter-Speed to very low in the evening, against all tradition, play with the ISO, all kinds or weird effects happen."
Pieter insisted that these photos not be edited, because that's how National Geographic does it.
It was cropped to 9 x 16, to display the photos in a landscape beautiful, flowing way.
Chef Willem, while preparing for the daily opening of the restaurant, posed his sumptuous dishes for me and yet again he just excelled himself! This is just a little eye candy to warm up those tastebuds for the menus we will soon start working from.
We plan to open, by booking only, but on a daily basis. The public can phone and ask if there is an opening and enjoy a variety of menus, made on popular demand. Sushi and Seafood is only one of a few options that'll be available for those hungry tummies!
Executive Chef Willem has 2 decades experience to his name and served in some of the most prestigious lodges in SA. He will finally be able to show his talents to the whole world when the Restaurant opens to the public daily. By booking only, if only 10 min before, will ensure you a taste of his, by now famous, marvellous cuisine!
To book: www.rooibergsafaris.com
So, let's talk bout water. Sweet Beautiful water.
Rooiberg Safaris & the all illusive water supply:
Firstly & foremost, we, Rooiberg Safaris, we are immensely lucky.
We have always strived towards a very green environment and therefor have quite a few advantages. We have solar powered boreholes, so that underground water can be utilised. We have and utilise them every day.
Solar helps when the wind is not going and therefor water supply is constant.
All our grey water is directly relayed into the veld and supplies water to the two drinking holes that can be seen from the patio. No water is ever wasted. We have started on a process of recycling.
Separating compost, glass, plastic, garbage, etc. even though challenging, helps us with our chef-grown veggie garden. This, in turn, reduces cost to consumables.
Quite a few other processes are in the pipeline, but takes time. One, fixing and improving our dams has proven to be quite expensive and would have been (will be) 100% worth it, the moment it starts raining. In retrospect another borehole, right next to the biggest dam, might have helped, but who would have known?
1. Game becomes more scarce & decline in numbers:
The animals immediately migrate to areas (often in the mountains) where there are springs and they will find ample water.
Useless fact: A kudu can jump 3m high from a stil-standing position. Game in SA belongs to the person's farm it's on.
2. The veld starts whimpering:
We are, yet again lucky in the diversity of our plants, especially our Klein Karoo (unique in the world) plants that retain water for long periods of time.
Useless fact: The Elephant bush / tree photosynthesises through day and night and can retail water in it's leaves, enough for animals to live off, for xxx amount of time. Because of this it is also tax deductible and is also perfectly safe for human consumption.
3. Tourists (income) starts drying up:
The immense fear that no showers will be available, becomes tangible. So, we are in process of clarifying that we have boreholes with fresh, spring water. 100% drinkable and clean. Besides that fact, the trend influences the whole Western Cape Tourism and surrounds and fears that income can drop becomes a very real fact.
Useless fact: Tourists seems not to trust local water. Bottled is in!!! It is also bad for the environment (plastic bottels).
4. Consumables become more expensive:
From fruit & wine, to products like shampoo and cream, whatever, it just rises in price. In almost every process of production, water is used at some stage. That pushes up the lodging price for tourists and therefore more tourists are needed to provide for the families under your care.
Not so useless fact: “Despite the challenges that tourism has endured over the last few years, it outperformed other key industries in terms of job creation, adding just over 40 000 net new jobs to the economy over the five-year period from 2012 to 2016. This is higher than the number of jobs gained in industries such as trade and utilities (electricity, gas and water),” the Rapport News notes.
What can you do?
Don't stop booking!
1. Phone and find out about water supply. Very often B&Bs, Lodges, Hotels just do not put this info on their sites, but cán cope with demand and do have systems in place.
2. It started raining again! Woohoo! Inform yourself on your specific area.
3. Find out if tap water is safe to drink in your visiting area. Rule of thumb: Don't drink water right by the coastline.
Salt water creaks in and can make it - well - not so nice.
Not so useless fact: The Western Cape seems to have an influx of tourists. We are so cool, people just don't care about showers!
"I have a dream..."
Words that inspired a whole country to move in a different direction. When you decide on a dream, the going can get quite tough, very fast. Deciding to have a different view, daring to look at the world from what might be considered: 'not the norm' Challenging every belief that our dream not only cán be achieved, but flourish, has proven to be an arduous, emotionally horrible and time-consuming challenge beyond belief.
But is that why you have a dream? Because you dare to. You dare to think differently, dare to take chances and believe in what you're doing.
It only takes one visit to the lodge and farm to see why the dream stays alive.
The peace, quiet, sacredness of game walking free, the wonder of walking between plants internationally unique and believing that this is worth protecting at all costs.
Co-Owners Pieter & Elsofie Pitout decided to choose to rather a dream than follow. Daring to believe, rather than the slavery of an ordinary life. A really tough journey that took every once of determination and will they could muster. But 100% worth it.
Come look for yourself what nature can do for you!
Elsofie Pitout started out small, by opening and maintaining a 16 page newspaper for the small town Utrecht. She moved to Cape Town to finish a degree in Photography, Graphic Design & Marketing. After opening a studio, where she did portrait, corporate & fashion photography as well as the online marketing for several companies, she took a personal break of a year before tackling the task of marketing Rooiberg Safaris' marketing, as well as developing and establishing the Lodge as co-owner and founder. Rooiberg Safaris built, furnished and profitable in less than a year, the alternative route and view that co-owners Pieter & Elsofie chose, clearly a winning recipe.